January kicks off a new year and offers a fresh start. Many people will set New Year's resolutions, but only around 20% will keep them.
Even though most people don't reach their goals, those who make explicit resolutions are 10 times more likely to do so than those who don't. Is there a resolution that most of your audience would agree on? How can you help them get it or hold on to it? It's a great chance to tell people about your business and how it helps people
Move over cliches like “New Year, new beginnings.”
Taglines like these won't make people want to buy from you anymore. New Year's is a great time to add something new to your marketing campaign. We have some digital marketing campaign tips and tricks to help you crush your New Year's marketing campaigns.
Here is a list of the best marketing ideas for the New Year that you can use to grow your business:
Start Selling a New Product
Promote a new product with a bang to start the year. This marketing idea for the New Year will make a good buzz and get people shopping again after the holidays.
Create a New Year's Resolution Promotion
Encourage customers to make and keep resolutions by offering a special deal or promotion for those who achieve their goals.
You could offer a discount or free product for customers who reach a certain milestone, such as losing a certain amount of weight or saving a certain amount of money.
Run a Countdown To The New Year
Build excitement for the new year by running a countdown on your website or social media channels. You could offer special deals or promotions at different intervals leading up to the new year.
Offer a New Year's Sale
Many people make purchases to celebrate the new year, so consider offering a special sale or promotion to capitalize on this trend. You could offer discounts on popular products or bundle items together for a special deal.
Send a Thank You To Loyal Customers
Thank your regular customers for sticking with you over the past year. You can keep in touch with your customers by sending them a message or a discount code.
Put your graphic designer to work on it, or use Canva to make it yourself. If you have a small business, you could make it even more personal by sending handwritten thank-you notes.
Celebrate With A Giveaway
Use a giveaway to boost social media interaction. Make it so that people can only join if they follow your page, like and share your post and tag friends.
A giveaway will get more people to follow you and make more people aware of your brand as people tag their friends to try to win free stuff.
Create a New Year's Theme
Consider creating a special theme or visual aesthetic for your marketing materials to celebrate the new year. This could be a fun and unique way to engage customers and get them excited about the new year.