Running a business often means managing tight budgets, especially for communication tools like email services. Traditional email platforms can quickly become costly, particularly for companies sending high volumes of emails. Amazon Simple Email Service (SES) provides an affordable, reliable alternative.

Designed for businesses of all sizes, Amazon SES allows you to send bulk emails without breaking the bank. Whether it’s transactional messages, marketing campaigns, or notifications, Amazon SES offers a pay-as-you-go pricing model that helps you save.

In this guide, you’ll learn how to cut email costs using Amazon SES while optimizing your campaigns for maximum efficiency. .

Steps to Save Money with Amazon SES

1. Understand the Pricing Structure

Amazon SES costs $0.10 for each 1,000 email messages, and attachments cost $0.12 per GB. Check with other providers and cut costs, as seen here. Lastly, avoid using sophisticated and costly techniques such as HTML in your email to send simple text, for instance.

2. Use the Free Tier Wisely

If you are already registering to Amazon EC2, make good use of the free email allowance. This can reduce the amount of money you have to spend to send out your monthly emails.

3. Send Emails in Bulk

Newsletters depreciate the cost per email since they are sent in large quantities. The Amazon SES was developed for users who send a lot of messages. You can even save more using this feature.

4. Implement Efficient Email Practices

Try not to clog your colleagues’ inboxes with unnecessary emails. Segmentation can only be used to target the right audience, which is why fewer emails mean lower costs. Further, the content of an email should be brief and engaging to ensure that the size of the email is negligible.

5. Leverage AWS Tools

The solution also connects to different AWS services. Amazon SES integrates with other AWS tools. Integrate SES with Amazon S3 for storing Email templates. Utilize Amazon Web Services or AWS Lambda to send emails. These integration processes will definitely reduce costs and the time required.

Tips for Optimizing Your Email Campaigns

1. Monitor Your Email Metrics

Monitor the bounce rates, delivery rates, and open rates. Bounce rates are lower when messages are delivered to the correct place, which means that retries are not necessarily made, and therefore, costs are not incurred.

2. Authenticate Your Emails

DKIM and SPF are used to prevent any sender’s policy from being spoofed. This guarantees that the emails are delivered, avoiding pointless sending.

3. Clean Your Email List

One needs to delete all the invalid/unused email addresses they possess promptly. It assists you in pruning all the fake or programmatically generated addresses that can lead to unproductive channeled funds toward sending emails.

4. Schedule Emails Strategically

Erasing delivery rates by restricting delivery to off-peak periods. This makes your email-targeted campaign even better.